How the Google algorithm updates affect SEO?
05:30 intelicle 5 Comments Category : Digital Marketing , digitalmarketing agency Nottingham , Google algorithm , Google update , Seo Agency Nottingham , SEO experts , Seo Services
Algorithms are sequences of
executable actions that seek the solution to a problem. In the case of Google,
the objective is to read the contents of the web pages, index them, check which
ones are the most relevant, and present them on the search engine results page
(SERP).
Google has changed a lot in
recent years, we have seen the introduction of many new updates, the results of
which have been quite visible in our SEO tools.
Therefore, understanding how the
algorithm of search engines like Google works is essential for all SEO experts; only then will
they be able to get their content to compete with everything that exists on the
Internet and get the desired organic traffic.
What purpose does the Google updates serve?
As Google explains in its article "What
webmasters should know about Google's basic updates," the basic updates or
core updates are designed to show the most relevant content to its users.
Improving the search results of users is the ultimate goal of the technology giant, and for this, it sometimes introduces changes to its algorithm, ranging from small imperceptible modifications to comprehensive changes that significantly affect the position of some sites in the SERPs.
Improving the search results of users is the ultimate goal of the technology giant, and for this, it sometimes introduces changes to its algorithm, ranging from small imperceptible modifications to comprehensive changes that significantly affect the position of some sites in the SERPs.
Updates are the tools that make
it possible for Google to optimise its search algorithms. Google has been
refining its search engine for more specific user behavior.
When Google updates its search algorithms, the factors that decide which web pages occupy better positions in the ranking and which disappear from the SERPs are modified or confirmed, new factors are added, and some of the old ones are discarded.
When Google updates its search algorithms, the factors that decide which web pages occupy better positions in the ranking and which disappear from the SERPs are modified or confirmed, new factors are added, and some of the old ones are discarded.
Google updates and web positioning
Google updates its algorithms more than 1000 times a year; that is, three
times a day. However, SEO experts find time and again ways and means to improve the
ranking of web pages, even if this goes against Google's guidelines. In
addition to focusing on better usability, with its updates, Google tries to
stop these methods, often called Black Hat SEO.
Google avoids offering too much
information about its procedures. Given that the company generally provides
little information regarding algorithm changes and their consequences on
positioning factors, digitalmarketing agency Nottingham (after the announcement of an update) starts
analysing changes and new ranking factors. They interpret changes in search
results and analyse web pages to learn more about the factors that are likely
to influence the SERPs until the next core update.
Can I get penalised by a Google Core Update?
One thing you need to know is that the Core
Updates do not apply to a specific online project.
Google has nothing "personal" against your website ... unless it discovers that you have intentionally or mistakenly gone over to the dark side of SEO and are "cutting" along "Black Hat" trails. The Core Updates respond to changes in their evaluation criteria and content classification of all (or a part) of the Internet.
Google has nothing "personal" against your website ... unless it discovers that you have intentionally or mistakenly gone over to the dark side of SEO and are "cutting" along "Black Hat" trails. The Core Updates respond to changes in their evaluation criteria and content classification of all (or a part) of the Internet.
