How To Use PPC Data To Make SEO Campaigns Even More Effective
A Pay per click (PPC) advertising campaign, if launched strategically can prove to be the most effective method of digital advertising. PPC data can help you generate more revenue and generate more qualified leads by offering you concrete returns, helpful analytics and immediate insights in a short period of time.
In this article, I will share some tips that will help you improve your SEO results, drive traffic and increase brand visibility by making good use of the valuable PPC data.
Discover More Valuable Organic Keywords
As
many of you already know, keyword targeting is a vital part of any SEO
and PPC campaign. A business will have to conduct research for the right
keywords if it wants its webpages to appear in relevant search results.
Gauging the effectiveness of targeted keywords can be somewhat difficult as SEO takes time to produce results.
PPC
produces quick results; therefore, it enables you to pinpoint the
keywords that are driving more traffic towards your website. This way
you can optimise your SEO campaign accordingly and achieve even more
effective results.
Use PPC Data To Get Links For SEO And Drive More Traffic
SEO
campaigns rely heavily on content, it helps websites improve their
domain authority, get links and drive traffic towards it. However, in
order for it to work effectively, companies need people to link, share and read their content.
PPC agency Nottingham can help companies in this regard by promoting the content to an even larger target audience who might never be able to see it otherwise.
Demographics
Google Ads offers you demographic data at both click and impression levels on the basis of the cookie data extracted from its partner sites. This data can help you find out as to what type of audience you’re attracting to your website.
For instance, you can see if this audience profile matches the services and products on offer.
Test CTAs And Headlines With Top Performing Ads
Your
Ad performance can help you comprehend what your clients/customers like
best for ad copy and headlines. You will have the chance to see where
your most converting ads are generating revenue from. This will allow you to make minor adjustments to your website as well.
Your split-tested or top-performing ads will allow you to create Meta titles or blog titles that have a higher click-through rate.
PPC Retargeting Can Be Used To Nurture Old Visitors
Retargeting is one of the few things that cannot be done via SEO. You can use PPC to target users who have previously interacted with you on social media or your website.
Getting
traffic directly from search engines is not an easy thing to do.
Earning top position for a targeted keyword can take months or even
years and once it gets there, you would want it to produce lucrative
results.
Some visitors are just not ready to buy your products or hire your service the first or even the fifth time. This
is where pay per click retargeting comes in, you can use it to remind
old visitors about your products and services with YouTube or Facebook
ads.
Locations Data
Brands
can create dedicated landing pages for specific locations by utilising
the location data. They can even use it to reach out to local
bloggers/press at those locations.
Conclusion
A
business can benefit greatly if its paid and organic search teams
choose to work closely together and sharing their knowledge and
expertise with one another. Google AdWords can offer you valuable
insights about your existing SEO marketing strategy and help you attract
‘likely to convert’ and ‘highly qualified’ audiences.
Digital marketing agency Nottingham will help you optimise, manage and set up your product listing ads and
shopping campaigns. Our PPC experts will make sure that the right
products and services show up against the chosen keywords.
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