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3 Digital Marketing Misconceptions

04:42 intelicle 14 Comments Category : , , ,

Marketing, Marketingagency, SEO

The world is full of misconceptions. As a result, people generally start believing what is not a fact without even checking the source. How many times have you heard that Einstein was a failure at math in school? Have you ever bothered to check the facts? What happens is that few false claims become so popular that consequently people start accepting as facts. Same is the case in Digital Markeingworld. There are various misconceptions that need to be considered before you dive deep into it. Digital marketing if not properly executed can be a source of huge financial loss to your business rather being a benefit. Hence, to protect you from such mistakes, we have compiled top 3 digital marketing misconceptions that can ruin your business if not avoided:

SEO is Not Essential

To eliminate black hat and grey hat techniques of SEO , Google constantly alters search algorithms. As a result, many people, have start believing that SEO has become obsolete. But the fact is, SEO is still the heart and soul of digital marketing, irrespective of all new changes. Almost all old techniques of SEO has changed to new methodologies: Domain level and page level link features, page level keywords and content features, engagement and traffic query data. Your digital marketing efforts must align to new techniques.

Digital Marketing is Not Relevant to My Business

Many businesses have a misconception that social media is just not relevant to their business. Since they believe that it is specific to certain industries like entertainment, hospitality or retail, their businesses suffer. While social media is more relevant to some businesses and not much as to others, it is still essential for effective marketing in today’s digitalized world. Maybe all you need to do is to select the right target audience

Not Measurable

In addition to other misconceptions, the biggest one many believe on is: the performance of social media can’t be measured. While, being considered as a general fact, this is not correct. It is very easy to set your KPIs in terms of digital marketing. All you need to do is to align your target to your social media campaign. Much as you consider queries from target audience as leads in traditional marketing, a comment on your social media post can serve as your lead. Furthermore, linking your social media campaigns to Google analytics can give you a fair overview of performance. Finally, by avoiding these misconceptions and many more that exist, you can increase your business performance. Making a right use of digital marketing can give you a real competitive edge over others in today’s digitalized world.

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