Top 5 PPC Advertising Tricks Every Digital Marketer Should Know
To survive in this fast-paced, constantly changing and extremely competitive market, it has become imperative for business owners to think about PPC for brand promotion. You are missing out on some golden opportunities if you are not utilising PPC for your product marketing.
PPC marketing has opened new gateways in the digital marketing world and has made brand promotion a lot quicker and easier. However, it is comparatively trickier to handle than SEO and might need the help of a pay per click agency.
It takes a lot of practice and experience to run your PPC advertising campaigns successfully. You can achieve more if you have worked on
• Keyword relevance
• Landing page quality
• Quality score
Are you a thriving digital marketer who is working on PPC to reinforce your brand?
If yes, then you need to know these top 5 PPC tricks.
So, let’s begin
But first, let us explain what Ad extensions really are?
Now let’s move towards a detailed explanation of above-mentioned tips.
Let’s find out.
Bidding on your competitor’s keywords is the best way of increasing your online visibility. The main reasons behind this approach include:
Essential Tips For Effective PPC Marketing
Here we will discuss some of the most amazing tips and tricks that can make your PPC campaigns a huge success!
• Write effective texts for ad copies
• Use ad extensions
• Create multiple ad groups
• Bid on the competitor keywords in Google AdWords
• Use negative keywords to avoid wastage of time
We will explain all the reasons in detail why these tips are the game changer in PPC advertising strategy.
But first, let us explain what Ad extensions really are?
What Are Ad Extensions?
Extensions are known to expand your ad with an additional amount of information. It basically works to maximise the performance of your text ads. Therefore, it is suggested to use all the relevant extensions to achieve your business goals.
There is a proper format for Ad extensions which includes:
• Call buttons
• Information of location
• Links to specific portions of the website
• Extra text
Furthermore, you can also use site link extensions which are known to be the king of AdWords ad extensions. They will significantly enhance the performance of your ads.
Now let’s move towards a detailed explanation of above-mentioned tips.
Which Is A Best Practice For Writing An Effective Text Ad?
Firstly, the crucial factor is to write engaging content for ads. Writing a compelling text for PPC ad is one of the critical elements of a PPC advertising strategy. It is a bit of a tricky task because Google Ads limit the ad to a small word count leaving you to script short sentences that will catch the eye of the searcher. Your text ad should be captivating making the searchers interested in your brand and forcing them to click.
Basically, that’s what ads are supposed to do.
But the question is: what is the best way to write effective text?
Apparently, there is no specific formula to write the engaging text for a PPC ad. However, there are certain methods that can help you to write an effective text ad. We will go through all one by one.
• Be aware of what your targeted market needs. Show them that you understand what they need.
• Use words like “you” and “your” to address your audience.
• Incorporate emotional triggers.
• Add numbers in your ad text because they have the power to draw more attention.
• Always use the full character limit. 30 characters for headlines and 80 characters for the description.
• Add your unique selling points which make you stand out.
• Use engaging and creative call to action buttons.
What’s One Of The Main Benefits Of Using Ad Extensions?
Ad extensions give people significant reasons to buy your offer. The biggest advantage of using ad extensions is that it increases the reach of your ads on various advertising networks and platforms. Using ad extension is the best way for giving your ad more visibility and prominence on the search results page.
Additionally,
• Ad extensions can increase the click-through rate (CTR) because the ads become prominent through extensions.
• Extensions are the source of making your ads more relevant.
• Also, extensions are automated, so you don’t have to create ads.
• You can also use callout extensions to promote your unique offers
Therefore, it is a useful trick to use ad extensions in your PPC campaigns.
What’s One Benefit Of Creating Multiple Ad Groups?
Another useful trick to run PPC campaigns is to create multiple ad groups.
What is its significance?
• It helps you to target specific ad groups in many Google networks.
• It enables you to break keywords and ads into related themes.
• Multiple ad groups also enable you to set different budgets for ad groups.
• Similarly, you can also pause specific keywords that are not performing well in the campaign.
Therefore, if you are creating multiple ad groups, then it’s well and good but if you haven’t then it’s time to change your strategy. You can also hire a professional PPC management service for effective results.
Why You Should Be Bidding On Competitor Keywords In Google AdWords?
Let’s explore another trick that can play an essential role in a successful campaign. It includes bidding on your competitor’s keywords.
But why is it important?
Let’s find out.
Bidding on your competitor’s keywords is the best way of increasing your online visibility. The main reasons behind this approach include:
• Bidding on competitor’s keywords generates cheap clicks as compared to generic keywords.
• The quality of traffic it generates is very high and well qualified.
• You will receive the clicks of users who were looking for the products that are offered by your competitors. It means the intent is high and the lead can possibly convert.
• In addition to this, you can make people aware of your brand. It means you can enhance brand exposure by bidding on the competitor’s keywords.
Why You Should Include Negative Keywords In Your AdWords Campaign?
The best thing about AdWords campaign is that you can change and optimise it whenever you want. In order to get the best ROI, you should include negative keywords in your AdWords campaign.
• It helps Google in knowing which keywords you don’t want your ads to appear.
• By doing this, you can avoid irrelevant clicks and save a lot of money.
• Add some negative keywords like free or free of cost to prevent your ad from triggering on such keywords.
You can make your PPC campaign successful by taking help from professional PPC experts or PPC agencies. If you want a leading digital marketing company to look after your campaigns then Intelicle, a PPC agency Nottingham, is the best choice. They have qualified PPC experts who can run AdWords campaign on your behalf with ease. Reach out to them today and witness unprecedented growth in your business
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