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How the Google algorithm updates affect SEO?

05:30 intelicle 5 Comments Category : , , , , , ,


Algorithms are sequences of executable actions that seek the solution to a problem. In the case of Google, the objective is to read the contents of the web pages, index them, check which ones are the most relevant, and present them on the search engine results page (SERP).
Google has changed a lot in recent years, we have seen the introduction of many new updates, the results of which have been quite visible in our SEO tools.
Therefore, understanding how the algorithm of search engines like Google works is essential for all SEO experts; only then will they be able to get their content to compete with everything that exists on the Internet and get the desired organic traffic.

What purpose does the Google updates serve?


As Google explains in its article "What webmasters should know about Google's basic updates," the basic updates or core updates are designed to show the most relevant content to its users.
Improving the search results of users is the ultimate goal of the technology giant, and for this, it sometimes introduces changes to its algorithm, ranging from small imperceptible modifications to comprehensive changes that significantly affect the position of some sites in the SERPs.
Updates are the tools that make it possible for Google to optimise its search algorithms. Google has been refining its search engine for more specific user behavior.

When Google updates its search algorithms, the factors that decide which web pages occupy better positions in the ranking and which disappear from the SERPs are modified or confirmed, new factors are added, and some of the old ones are discarded.

Google updates and web positioning


Google updates its algorithms more than 1000 times a year; that is, three times a day. However, SEO experts find time and again ways and means to improve the ranking of web pages, even if this goes against Google's guidelines. In addition to focusing on better usability, with its updates, Google tries to stop these methods, often called Black Hat SEO.
Google avoids offering too much information about its procedures. Given that the company generally provides little information regarding algorithm changes and their consequences on positioning factors, digitalmarketing agency Nottingham (after the announcement of an update) starts analysing changes and new ranking factors. They interpret changes in search results and analyse web pages to learn more about the factors that are likely to influence the SERPs until the next core update.

Can I get penalised by a Google Core Update?


One thing you need to know is that the Core Updates do not apply to a specific online project.
Google has nothing "personal" against your website ... unless it discovers that you have intentionally or mistakenly gone over to the dark side of SEO and are "cutting" along "Black Hat" trails. The Core Updates respond to changes in their evaluation criteria and content classification of all (or a part) of the Internet.

Concluding remarks

If you got to 2020 after how busy 2019 was, then you are doing things right. However, this year also promises to be quite challenging, so you will have to be more vigilant than ever and update, as much as possible, your page and content. Remember to follow Google's best practice advice, and even if you get hurt, don't throw in the towel and keep working hard.

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