Curating a blog post, just like other writing is a skill. To keep your reader engaged, you must think about the structure of your content, and create texts that are interesting. To grasp the attention of your readers your post must be well structured with headings, sub headings and clear short paragraphs.

If people understand and like your post, the chances of getting your content shared, tweet and liked becomes high. This will help in increasing your rankings. So, to make your ranking better in Google, you should definitely work on your writing skills.

For some people, writing for SEO needs and writing to grab the attention of the audience seems to be two opposite things. I don’t agree with this. Indeed, if you don’t only want a great but also an SEO friendly blog post, the words you want to be found should be placed in the right manner.

But, making use of your keywords too often seriously ruins the readability of the content. So, that is something you should avoid at all cost. Here are some tips on how to write blog posts that are not only readable, but are also SEO friendly.

Think properly before you start to pen down your text. What message do you want to give to your readers or what question do you want to ask? What purpose your text has? And what call of action you want to give at the end of the blog post? So before you start writing, answer these questions first.

Before penning your blog, start with a clear structure. It is a must for every post:
        • Start your blog with an introduction
        • The body of the content must be well-organized and well-informed
        • Add a conclusion to the blog post, to summarize the overall info of the topic.

Every person uses paragraphs, they help in making reading the content easy. The paragraphs should make sense. Don’t start a new sentence in a new line just because it looks great. There should be a reason for starting a new paragraph. Every paragraph should have a main subject or main idea.

Headings structure the whole page, so it’s good to use headings. They are imperative for readability, and for SEO as well. Headings help Google to get the main topics in a long post and this can help in ranking. If you want people to find their way in your content then you should make use of subheadings.

Make use of signal words in your content as it is important, because it helps people catch the main idea of your content. For example, there are three reasons why people should buy your product. You will use signal words like “first of all”, “secondly” and “finally”. Also words like “indeed”, “surely” and “nevertheless” likewise gives a clear idea to the readers.

Let someone read your post before you publish it. Ask him or her whether the content makes sense to them or not. Correct any typos or sentences if there is a problem in its structure.

Adding functional and informative content on your website will give Google the idea that your website is alive and kicking. If it’s not an active website, Google won’t crawl it or crawl it less often. This might have a negative impact on your rankings.

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