Google’s Mobile-first Indexing: What’s New?
What is Mobile-First Indexing?
Mobile-first indexing refers to the way Google indexes and crawls the web. Earlier on, Google had always treated a website’s desktop version as the primary version and considered mobile’s version secondary.
Google then gave webmasters an option to get their mobile website indexed along with the desktop version of their website.
Google has now decided to roll out the concept of mobile-first indexing.
If your new website does not render well on smartphones then it may be experiencing some issues with ranking and indexing on Google. You should ensure that they are built in mobile-first manner and tested thoroughly.
Will Google Delist Websites?
No, this is not the case at all. Violating quality guidelines of Google simply does not mean that Google will pull the trigger on you.
Some of the reasons why Google may delist your websites are mentioned below:
- Replication of a website
- Generation of spammy backlinks
- Hiding text in the website’s background
What Kind of Websites are in the Danger Zone?
Only websites that have not optimised over time are in the danger zone. They may not feel the sting straight away, but they will in the near future.
If you choose to turn your old-school websites into mobile-friendly websites then you may just end up improving your rankings.
However, the big fishes may not suffer just as much as ordinary business websites. Google tends to give them a fair bit of leverage. The big enterprises manage to always rank well even if they have limited text on their webpages, lack keywords and don’t optimise their web images.
The Intent of Google’s Algorithms Has Not Changed
If you look at it closely, you’ll see that Google’s intention has always been to show the users exactly what they wish to see. There are no changes here.
So, what has changed?
The desires, intentions, timings and preferences of users have changed drastically.
So, the key for web publishers is to adapt to these changes quickly and to treat this change not as something that Google wants but as a mandatory response to the user’s evolving needs.
What SEOs need to do
Even though the concept of mobile-indexing seems like a big deal that is going to alter the course of Google’s search operations, its impact on most of website owners and SEO experts will be minimum. But it is important to find out about the possible side effects and ways to curb them.
Many contemporary SEO practices will still prove to be effective but effective implementation is extremely vital.
Google has given emphasis on the fact that you won’t be penalised if your website only has a desktop version. You won’t even have to make changes in your canonical tags, backlinks and XML sitemaps.
Follow these steps to ensure that your websites fare well in the future:
- Ensure validation of robots.txt.
- Ensure uniformity between desktop and mobile with content (videos, images and text), internal links, structured data and tagging.
- Monitor status of indexation.
- Check files in the server log.
- Make sure that the servers have the required capability to manage changes in crawling rate.
Conclusion
Most SEOs have been anticipating this change for a while now. Google has finally dropped the hammer. They want to fulfil the needs and wishes of their users. This change will now favour the websites that have been optimised for smartphones.
Get in touch with SEO agency Nottingham & London to boost your digital presence. Our comprehensive redesigning strategy will guarantee improved user experience and increase in leads.
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