The aim of any good landing page should be to amplify the conversion rate and by doing so help the business reach its growth or marketing goals. However, numerous empirical studies have concluded that the average conversion rate of all business websites is just under 3%, whereas the average conversion rate of landing pages is 5-15%. All of your landing pages should serve as gateways to the other parts of the website and compel the user to complete a particular action such as filling out a contact form, subscribing to a product or service or complete a purchase. In this article, I will walk you through some of the tips that will help you create better landing pages than your competitors and push your conversion rate to up to 25%.

A Killer Headline

Your headline should be comprehensible, interesting and capable of grabbing your visitor’s attention. The visitors should find your headlines compelling and encourage them to learn more about the products and services on offer. Your headline should accomplish the following goals: Your headline should be to the point and crystal clear. In order words, it must tell the visitor what the service or product is all about. Try not to be vague. Try limiting your headline under 10 words; however, you may extend it to 20 words if necessary.

Use Pictures

Web design and development services incorporate images in their landing pages in order to make them look more appealing. Images will also help you convey your emotions and demonstrate how your product works or even looks like. They will also help you add crucial visual elements and break up text on your landing pages.

Be a Minimalist

Make sure that your landing pages have no distractions. Natural and obvious navigation will help you maintain a clean web page. Use video landing pages to avoid overwhelming your site’s visitors with excessive text. You may also choose to highlight the primary benefits of your offer.

Avoid Using Your Homepage as a Landing Page

Most homepages don’t have prevalent and strong CTAs primarily because businesses are more inclined to use them as a resource; hence they can make the visitors feel lost. You should not use your product page for this purpose either; no matter how aesthetically appealing they may appear to be. Dedicated landing pages will serve you best in this regard because they are designed to receive traffic from one particular source.

Flawless Grammar

The grammar on your website needs to be impeccable. Web design & development companies get their copies checked again and again. If possible get someone else to give it a read for you as well. You will risk losing the trust of your customers or clients because of a sloppy grammar, especially if you’re running an online retail store.

Value Proposition

A value proposition is what a dedicated landing page of your website will offer to a customer in exchange for a purchase, resource or information. All you need to do here is clearly explain the benefits of your offer. You may also consider offering something in exchange for their engagement such as free trial and white paper in order to make it easier for them to convert.

Methods of Contact

Incorporate as many methods of contact as you can on your landing pages. They may include a contact form, an email address, a physical address and a telephone number.

Call-to-Actions and Buttons Should Stand Out

Try to find the keywords, which the people in your industry may be searching for like download now, buy, new or free. The conversion buttons on your landing pages should be placed under CTAs in order to make them more noticeable. Or better yet, use your CTAs as conversion buttons. Web design agency Nottingham specialises in developing exciting and interactive web solutions as well as great landing pages for you PPC campaigns. We ensure that you website has a distinctive and bespoke design that allows clients to easily update and manage the content of their websites after final delivery.