ROI : Content is King
Let’s be honest – if you are not blogging then it’s crucial you start now, and if you are blogging but no results are coming from it then you need to re-assess your blogging technique. There are numerous ways to find the ROI of your blog, and those mainly depend on your objectives. Nonetheless, we have determined on the idea that can help you in deciding if you are getting the right ROI and what’s added in that calculation. So here is the deal: if you are blogging only for blogging’s sake, then you will see a minimal ROI. To get good ROI, you need to create winning content. Winning content must be all about giving user useful information in natural language. Does content marketing feel a little intimidating? Use this formula to master each element of a substantial piece of online content.
Headline
Don’t be shy: your headline stands between your content and the click that gets it read. Generate LOTS of ideas. Avoid jargon and don’t be too bright – aim for compelling clarity.
First Sentence
Use this sentence to keep your reader engaged. Try drawing them into a story that’s in progress. Make a provocative statement. Build suspense. Pull your reader down the page.
Introduction
Build a case for your content here. Keep it short and establish yourself as a confident, friendly expert. Master the artful placement of the More tag.
Subheads
Use subheads to work out your content’s structure before you write it. Recognize that some people may only read those tasty, snack-sized subheads – reward them with reliable information.
Main Copy
Fill in the primary copy under each subhead next. Tell stories and build your case. Use transition sentences for a smooth reading experience. Keep your sentences and paragraphs short for ease of reading.
Summary
Refer back to the beginning at the end. Remind your reader what they learned. Reinforce how they’ll benefit from what they read. Your review will make the next element even stronger.
Call to Action
Your call to action directly asks the reader to take the next step, whether it’s leaving a comment, subscribing or visiting a sales page. This is where the business benefits from your content happen. Creating winning content will help your blog build a reputation, Google will highly likely rank your posts for good content and relevant information. In designing useful content quality matters more than quantity. An SEO agency can help you in creating great blogs keeping SEO and Google rules in mind that can bring you return on investment.
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