What is minimalist design?
Today, minimalism is a popular trend both in the world of music, fashion architecture and within any local ecommerce web design agency. But, you must have a clear idea regarding the characteristics, which define the concept of minimalist design and what distinguishes it from other web design concepts.
In theory, the concept of minimalism emerged in the 60s and gives emphasis on geometric and simple shapes. It is also categorised by the use of clean colours, particularly white. In minimalism it is essential that all the components be combined in order to create a single unit, so that it should not be precarious or excessive.
Specifically, the flat design is a design style that is based on the utilisation of some attractive elements and solid or flat colours in order to give the site a pleasant, clean and completely artistic appearance.
Features of Minimalist Design
Among the features of minimalist or Flat Design web design are the following:
- The number of colours utilised in this style of design is limited. Usually, the same shade is used with diverse saturation, with the aim of creating contrast between background, images and text. Mostly shades like grey, black or white are used.
- This design style is characterised by being flat without many effects that create depth. Therefore, it is a crisp design that has no shadows or blurred edges.
- Generally, the Sans Serif font is used, in order to combine the style of the website with typography. Also, fonts such as tahoma, arial among others “no auction” typefaces are often used.
- Simple buttons whose colour can be combined with the theme of the site are used by most website design services UK. It is advisable to use light colours.
- Simple logos are used for this type of design. The logo of your site must communicate the values of your brand, so it is advisable to use a simple logo that can convey the message you want to your users.
- The flat design focuses on the use of words, avoiding unnecessary overuse of words.
Reasons to apply Flat Design
Here are some of the main reasons why businesses should prefer the use of flat or minimalist design on their websites, instead of any other type of design:
1. It is very easy to execute. Although the execution of this design style can be relatively simple, one must keep in mind that outlining the concept of it can prove to be far more complex to.
2. Improve the user experience. It should be noted that the uncomplicated and simplicity offered by the minimalist design will facilitate the navigation process for the users on the website since the web is simpler and more natural or intuitive. By decreasing the number of interactive elements, visuals etc., web design and development agencies avoid excess information; hence, improving the surfing experience for the users.
3. Increase the loading speed of your site. One of the main attributes of minimalist web design is that it allows your web page to load quickly in the browser and in the proper way. In this sense, the technology used is not an entry barrier for users.
4. Offers greater clarity and organization. By eliminating or reducing the number of distracting elements on your website, you can offer more clarity and organization to it. So we invite you to offer greater importance to the freshness, ease of use and aesthetics of your website. Likewise, the flat design has the ability to make it easier for the web manager to monitor users and maintain the site. In this sense, minimalism in design is oriented to the usability of the web and not just its aesthetics.
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